Newsoft attended TechBBQ Copenhagen 2026, one of the largest startup and innovation events in the Nordics. The event brought together founders, investors, product leaders, and fast-growing technology companies from across Europe.
This year’s theme, “Emerging from Agency,” explored the role of founders in a world increasingly shaped by AI agents and automation. As technology becomes more autonomous, the ability to question defaults, make deliberate decisions, and determine what comes next becomes even more important.
Over two days, we met founders and product teams building AI-powered products, SaaS platforms, and digital solutions across healthcare, wellness, and other industries. We exchanged insights on product engineering, AI implementation, digital transformation, and the technologies shaping the next generation of software products.





