Starting with Product Design
The collaboration starts with a product designer rather than a full engineering team.
At that stage, Nomic does not yet have an established product design function. The work begins with a full review and redesign of the product experience, covering its screens and workflows from the ground up.
The designer works closely with Nomic’s in-house software engineers instead of operating as a separate external resource. This connects design decisions directly with technical implementation and real product needs.
According to Andriy, this helps take Nomic’s product design “from zero to one.”
“Within two months, customers were telling us that they loved our product because of how well it was designed.”
For an AI platform, good design also means making complex workflows clear and controllable. The product designer creates an interface that helps both everyday users and administrators manage files, conversations, workflows, teams, and integrations without unnecessary complexity.
From One Specialist to an Embedded Team
The product design engagement allows both teams to establish how they work together before expanding the collaboration.
After the initial results, Nomic scales the engagement into a broader product and engineering team. Today, four Newsoft specialists work as part of Nomic’s team, collaborating directly with its US-based engineers across the stack.
The time-zone difference also supports the workflow. By the time the US team starts its day, the team in Ukraine has already been working for several hours, with pull requests ready for review.
As Andriy explains:
“They work fully embedded with our software engineers.”
Before working with Newsoft, Andriy believes that the best engineers need to work in the same room and in the same country. This partnership is also his first experience using a remote Team Augmentation model to support product and engineering delivery.
His view changes as the collaboration develops:
“We took the risk, and it paid off massively for Nomic.”