The team enhanced product experience, performance, and conversion across its mobile application.

Our focus was on simplifying and securing user authentication, redesigning subscription and payment flows, and improving overall product usability to increase engagement and retention. We reworked critical parts of the application, including onboarding, workout flows, and content delivery, ensuring a seamless and intuitive experience for users.

We implemented a robust authentication system using Amazon Cognito, enabling secure, error-free login and Single Sign-On via social platforms.

The subscription and payment experience was redesigned and rebuilt, including migration from Chargebee to Stripe, resulting in a more streamlined and conversion-focused flow. On the engineering side, we optimized database performance, improved application responsiveness, and enhanced video playback stability on iOS by leveraging modern platform capabilities. We also rebuilt key workout flows, introducing updated business logic and improved UI/UX, and implemented Strapi as a new CMS to enable flexible and scalable content management.

As part of the collaboration, we worked as an integrated product team, contributing to continuous product evolution.